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My Work

Content Creation

Over the last 6 years, I wrote and edited more than 150 advertising brochures, press materials, blurbs, product descriptions, website content pieces, case studies, and social media campaign materials.

For Interdev Technologies, a B2B company building software for paramedic services, I wrote emails for clients, as well as case studies, blog posts, website and social media content, adapting all my texts to the brand's voice and identity.

I also took over the design work when needed and edited images in Photoshop/Lightroom.


For the brochures, ad creatives, and graphic elements, I successfully adapted them to the company's needs in Adobe InDesign, Illustrator, or Premiere Pro.

Branding & Strategy


I believe that strong branding is the basis of every successful brand.


That's why when came to me struggling with their positioning, I knew the issue stemmed from how they were trying to "marry" two different buyers' personas.


Together we reworked their messaging and laser-focused the audience's attention on the biggest advantages of the platform.


We also reworked their brand book together, making sure that the platform is memorable and stands out.

Before, I took part in re-branding processes of a fashion brand, a private school in Toronto, and a B2B software company Interdev Technologies.

To learn more about branding, read my recent blog post.