Becoming a Unicorn
[digital marketing that takes you places]
I'M AN ORIGINAL CATCHPHRASE
Pocket Film School is an educational platform offering a comprehensive filmmaking course to those who want to work in the film industry.
It was founded by four talented filmmakers who spend most of their time on film sets, so we were challenged to meet the deadlines and make a real impact on the Pocket Film School while giving everything to our full-time jobs.
Since I started working with PFS in December of 2020, we built a flexible content plan, hosted some live sessions to revive their social media, and ran a lead-generation campaign.
Lead Generation Campaign
For the first marketing campaign, we picked a burning topic among many filmmakers: whether or not to join a Union.
We had 3 weeks to set up the campaign, so here is what I did:
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Built a landing page with tools available to me (Mailchimp)
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Wrote copy for the landing page, emails, and social media
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Separated all attendees into two audiences - warm traffic coming from client's social media and cold traffic coming from paid advertising - and built separate email automations for both
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Tested and ran Facebook ads in a limited time (5 days), getting results from a brand-new cold audience ($0.28 per landing page view, $4 per lead w/ testing included)
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Inter-connected Google Analytics, Mailchimp, the client's website and Facebook Business Manager
