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- Mar 3, 2021
- 4 min
How Many Followers Do You Need to Make Money?
Disclaimer: Tips in this post work best for small B2C businesses, like those that sell handmade products and home goods. How not to run...
- Sep 21, 2020
- 4 min
The Secret to Branding: Identify Your Unique Selling Points in 5 Steps
Let’s talk Tim Hortons. Every time, the first few sips of my Tim Hortons’ Double Double throw me back to an outdoor ice-skating rink in...
- Sep 13, 2020
- 3 min
11 Ways to Promote Your Book in 2020
2020 became a challenging year for book publishing houses. It’s not easy to promote new books without having offline launch parties.